About Us

Deputy Care started with a simple observation:

Therapists aren't losing clients because of care, they're losing them because of cost.

40% of clients never submit a claim to their insurance

Session 5–6 is where most clients drop off — over cost

$50,000+ lost each year due to retention and deductible wall

We built Deputy Care to fix the math — so therapists can focus on care, and clients can afford to stay.

Mark Florian

Founder & CEO

I've spent 15 years building health-tech at Zocdoc, Cedar, and Advekit. At every stop, I watched the same pattern: extraordinary therapists losing clients to a 'deductible wall' they didn't build. When a motivated client stops therapy because they can't afford the next session, that isn't a clinical failure. It's a math problem. Math problems have solutions. I built Deputy Care to be the shield for your practice — so you can focus on the work, while we make the cost sustainable for your clients.

Zocdoc Cedar Advekit

Our mission

Make therapy easy to continue by fixing how it's paid for.

Therapists are paid in full.
Clients pay only their share.
The financial side of care is handled properly, from start to finish.

What we stand for

Principles, not just features.

Focus on therapy, not admin

You trained to help people, not to deal with insurance. We handle the admin, so you can focus on your work.

Clear, upfront costs

Costs are shown in advance, with no surprises. What's shown is what's paid — for both therapists and clients.

We take on the risk

We front the money and handle claims. If insurance is slow, that's on us, not on you.

Ready to focus on therapy,
not billing?

No contracts. Free to start.

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